Maisy's Meals
Spring 2025
Packaging, branding, social media in the form of Instagram posts, reels & stories.
For my graphic design capstone at University of Massachusetts Dartmouth, I designed a cat food brand. Maisy’s Meals is inspired by my cat, Maisy, who sparked my deep dive into feline care. Before adopting her, I spent a year researching feline behavior, which proved invaluable when managing her territorial marking and high energy. This knowledge allowed me to understand her needs, train her effectively, and create a harmonious home environment. Many cat owners struggle with behavioral challenges and, without proper guidance, may resort to rehoming their pets. To address this, I want to create a conceptual cat food brand that prioritizes owner education, offering research-backed information on feline nutrition and care. By providing education and resources, I hope to shift the narrative—helping people realize that unwanted behaviors don’t mean a cat is "bad," just misunderstood, and that with the right knowledge and diet, these challenges can be successfully addressed.
